Tabs Chocolate—an intriguing venture in the world of Ecommerce.
In the midst of our conversation about business strategies, he dropped a bombshell: Tabs Chocolate. What caught his attention was its ability to rake in over $100K per month in profit, even during the challenging month of January for Ecommerce businesses. The real eye-opener? The founder is a mere 21 years old.
Let’s delve into what makes Tabs Chocolate stand out:
1. Pricing Strategy: Tabs Chocolate isn’t just another chocolatier—it’s a brand with a purpose. By positioning themselves uniquely, catering to sexually active individuals seeking performance benefits, they’ve successfully avoided competing directly with traditional chocolate makers. Charging a premium price of $30 per box, they’ve embraced their niche market and taken a bold step by restricting consumption to those above 18, akin to the Yorkie strategy of “It’s NOT For Girls.”
2. Innovative Marketing: The heartbeat of Tabs’ success is TikTok. A search for Tabs Chocolate on TikTok reveals a plethora of accounts dedicated to creating content for the brand. Instead of relying on a single viral video, Tabs focuses on a continuous stream of promotional content, creating a viral sensation. Kudos to the founder, Oliver Brocato, for steering away from conventional influencer marketing. Instead of paying big influencers, he built an organic marketing machine by retaining a group of dedicated content creators.
As per their current website, Tabs Chocolate boasts over 100,000 customers, accompanied by a flood of positive testimonials. If each of these customers made a single purchase, that’s a whopping $3,000,000 in revenue. Considering the product’s intended use before intimacy, repeat purchases are practically guaranteed, showcasing a stroke of marketing genius.
Tabs Chocolate is more than just a confectionery; it’s a case study in innovative business strategies and effective marketing that has disrupted the traditional chocolate market.
Link to tik toks – Here